ABOUT

Dogfish Head Craft Brewery, founded in 1995 in Delaware, is known for its innovative, "off-centered" approach to brewing. With a strong emphasis on creative experimentation and community connection, Dogfish Head has grown from the smallest commercial brewery in America to a beloved craft beer institution. Following their 2019 merger with Boston Beer Company, Dogfish Head continues to maintain their distinct brand identity centered around the mantra "off-centered ales for off-centered people."

As part of the Creative Services team at Boston Beer Company, I worked on numerous projects for Dogfish Head, developing designs that honored their rebellious spirit while maintaining brand consistency. The "Locals No Meter Meetup" project exemplifies my ability to translate local cultural insights into authentic brand experiences that resonate with community members.