Sun Cruiser

Graphic, Systematic, and Production Design

→ Creative Direction: Sun Cruiser, Boston Beer Creative Services

→ Designer: Lauren Violette

DESCRIPTION

Sun Cruiser is Boston Beer Company's hard tea vodka beverage — non-carbonated, made with real brewed tea, and built around a laid-back warm-weather identity in cyan, yellow, and orange.

As Sun Cruiser expanded into golf courses nationwide, the creative team was fielding a growing volume of one-off golf cart wrap requests — each requiring individual design work, creating bottlenecks and inconsistent brand representation across venues. A request from Crystal Lake Golf Club became the catalyst for a broader solution.

Rather than producing another custom wrap, I developed a modular design system adaptable to multiple cart configurations — 4-seater, 6-seater, and beverage carts. The system locks key brand assets (logo, tagline, sunset imagery) in standardized positions while keeping designated areas flexible for venue logos and custom messaging. I paired the design system with a standardized order form, simplifying requirements gathering for sales reps and reducing production errors for vendors.

The result transformed a fragmented, time-intensive process into a repeatable workflow — consistent in brand presentation, scalable across accounts. For other sales representatives custom requests for accounts, I made additional deliverables including point-of-sale materials, wall decor, and a Sun Cruiser-wrapped water tower.

©2025 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.