Dogfish Head Brewery

Point of Sale Design, Event Marketing

→ Graphic Design: Lauren Violette

DESCRIPTION

As part of the Creative Services team at Boston Beer Company, I worked across numerous Dogfish Head projects — designing work that honored the brand's rebellious spirit while maintaining consistency across a beloved craft institution. Here, I highlight the Locals No Meter Meetup Project, an annual celebration for Rehoboth Beach locals held just before summer parking meters activate — the unofficial end of off-season. I developed the complete visual identity, centering on a parking meter's "TIME EXPIRED" flag as a playful nod to the locals' last hurrah. The meter's time markings — 30, 60, 90, 120 minutes — quietly reference Dogfish Head's Minute IPA series. The graffiti-style year treatment was built as a living system, designed for easy annual updates.

Deliverables spanned social media, 11x17 posters, and promotional and staff t-shirts.

©2025 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.